Unemployment has improved because corporations are investing more, consumers are spending more and small businesses are receiving more business-to-business sales.
The 2012 Outlook for women-owned businesses is positive; 26.1% will increase hiring in the first quarter of 2012 while only 13.3% will decrease hiring. Women business hiring will be strongest in the South and Midwest and especially in Information Technology related industries.
Black CEOs plan to increase hiring significantly in 2012, more so than any other race or ethnic group; 37.4% will increase hiring vs. 15.2% who will cut jobs. Black business hiring will be strongest in the Northeast and in Information Technology.